SILVER CITY, N.M. – Western New Mexico University (WNMU) Athletics is stepping into the next era of digital storytelling. The Mustangs have officially partnered with FanWord, a leading AI-powered platform for collegiate athletics, to transform how the program shares the stories of its student-athletes, coaches, staff, and broader community. This collaboration enables WNMU to highlight the distinctive achievements, character, and journeys that make Mustang Athletics truly one-of-a-kind, while delivering content faster, smarter, and more professionally than ever before.
"At Western New Mexico University, we believe every student-athlete has a story worth telling. Partnering with FanWord allows us to elevate those stories and share them in ways that are not only more efficient, but more meaningful. This collaboration reflects our commitment to innovation, student success, and building deeper connections with our Mustang community." -Matthew Enriquez, Athletic Director
FanWord Assist, the platform's premium self-service AI tool, provides WNMU Athletics with automated transcription, customizable templates, and intuitive design features, enabling staff to produce game recaps, feature stories, and roster updates quickly and consistently. By combining FanWord's technology with WNMU's mission of student success, inclusivity, and community impact, the partnership ensures that every milestone – on the field, in the classroom, and beyond – is shared with the Mustang Nation.
"FanWord is built to help collegiate programs tell their stories at scale while preserving authenticity and quality," said Chris Aumueller, CEO of FanWord. "We're proud to work with Western New Mexico University to showcase their exceptional student-athletes and programs. This partnership aligns with our shared vision of empowering athletic departments to create professional, engaging content efficiently, while celebrating the unique qualities that make each program stand out."
The collaboration reinforces WNMU Athletics' commitment to innovation, excellence, and holistic student development, while leveraging AI-driven technology to enhance engagement with fans, alumni, donors, and prospective student-athletes. Through this partnership, the Mustangs are poised to share their journey behind the jersey stories in a way that reflects both the university's and FanWord's shared values of creativity, integrity, and dedication to student and program success.
About FanWord
FanWord is one of the leading AI and storytelling companies in the college sports industry and works with more than 125 athletics organizations across all levels. To learn more about FanWord's software, FanWord Assist, click here.
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Western New Mexico University is a member of the NCAA Division II, and the Lone Star Conference (LSC). For additional information regarding Mustang Athletics, visit www.wnmumustangs.com; visit wnmu.edu for more information about Western New Mexico University. Follow the Mustangs on social media: @WNMUathletics (X, TikTok & Instagram).
